Joint funding and promotional strategy in which a firm's sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause related marketing is considered an expense and is expected to show a return.
Use 'cause related marketing' in a Sentence
"The Pink Campaign" is a cause related marketing strategy adopted by several large corporations that have commited a portion of their profits to breast cancer research.
You should try to do some cause related marketing when you see a good opportunity to get in on something.
We had to do some cause related marketing to inform people that we were a part of the movement which everyone supported.
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