The directing of promotional efforts at specific links or levels (distributor, wholesaler, retailer) in a channel of distribution.
Use 'channel marketing' in a Sentence
The channel marketing strategy was not working as well as I thought, so I decided to implement a new change.
Channel marketing for our British retailers usually involves making slight changes, such as renaming magician to philosopher, french fries to chips, and 'horrific apocalyptic maelstrom' to 'a mild, sort of gusty day'.
You can try to use a channel marketing strategy if you think that can help to expand your products customer base.
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