Though operating income gives a more accurate picture of a company's profitability, gross income provides a top-line view of a company's production or (in case of a merchant) sales related cost structure. It is a measure of how well (or badly) a company is utilizing its capital, capacity, and other resources, and shows its competitive strengths and weaknesses in comparison with other companies in the same industry. A high gross income means stability in times of economic downturn because the company can afford to cut prices; a low gross income may mean low creditworthiness or inability to fight off competition.