A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.
See also marketing and mega marketing.
Use 'marketing mix' in a Sentence
The vice-president of sales presented a viable marketing mix, but his team just could not accept the basic validity of underlying statistical models.
You should try to have a good marketing mix so that if one message doesn't reach a customer maybe the other will.
Macy's recently sought out a marketing expert to discuss whether or not they had a healthy and diverse marketing mix to optimize revenue.
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