spend

"Spend little. I can't emphasize enough how important it is for a startup to be cheap. Most startups fail before they make something people want, and the most common form of failure is running out of money. So being cheap is (almost) interchangeable with iterating rapidly. But it's more than that. A culture of cheapness keeps companies young in something like the way exercise keeps people young."

"One of the dumbest things you can do with money is spend it."

"Money is of no value; it cannot spend itself. All depends on the skill of the spender."