strategic marketing

Popular Terms
Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them.

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Knowing that their cell phone sales were lagging PhoneCo decided to focus on younger consumers creating a strategic marketing campaign around popular music and celebrities they could relate to personally.
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If you are accepted for this position you must be able to provide clear and concise idea summaries pertaining to new strategic marketing techniques that would be beneficial for our company to implement.
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You should strive to have the best strategic marketing campaign that you can have so that people will want your product.
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