A document produced by a requesting party to be used by professionals operating within an inventive field to produce various useful deliverables. For example, a business might generate a creative brief to instruct an advertising agency to produce a visual design, a promotional video, advertising copy or a web site for promotion via the Internet.
Use 'creative brief' in a Sentence
We had to attend a creative brief to see what new strategies we would use to drive business forward and increase profits.
The creative brief was presented to the marketing manager and her recommendation was to use it on the website and in direct mail.
When my boss wanted me to create a new billboard for our company, he handed me a creative brief with a drawing of the design he had in mind for me to look at!
You Also Might Like...
